TRUE Linkswear launches 2012 lineup

by Derek on January 10, 2012

in Equipment

TRUE Linkswear has completely revamped their shoe line-up for 2012.  It’s no secret that I’m a big fan of the brand and the new shoes look great.  They feature a redesigned rubber outsole (the previous outsole was TPU) for improved traction/performance and slimmer profiles without sacrificing toe-box width.

Additionally, TRUE is releasing a new shoe, the Phx at the $99 price point, and will be releasing a $99 women’s shoe, the Isis, in May.

Full release after the break:


TRUE linkswear 2012 New Product Launch

Hello TRUE friends!

We are very excited to present you with our Spring 2012 Product Line.

We have a new style in the TRUE phx, and updates have been made to the TRUE tour and TRUE stealth.

The TRUE phx is ready to ship immediately, while the tour and stealth are on pre-order for shipment by January 30th.

Please visit our updated and improved website to learn more –

Quick summary of updates:

- We have moved to the TRUE Ergo-Traction 2.0 outsole which is made of Rubber, instead of TPU, and has a new traction pattern that delivers improved stability, performance, aesthetics and comfort

- The TRUE tour ($149) and TRUE stealth ($199) have improved leathers and design updates, like slimmer profiles without changing the toe box width, based on product testing and customer feedback (thank you!) along with 2 year waterproof guarantees

- TRUE phx ($99) launch – a great everyday shoe to go with shorts and jeans!

- TRUE isis ($99) – we will be launching our women’s shoe around 5/1 – sorry for the delay

As always, we have some Limited Edition TRUEs up our sleeve. Stay tuned!

Hope you all enjoy many a great walk in 2012.

All the best,


President – TRUE linkswear

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